Notes from the work.
Technical writing at practitioner level: logs, Core Web Vitals, structured data and how AI engines pick sources. Written so a client can read the reasoning behind a recommendation instead of taking it on faith.
2026-09-02
Server logs are the only crawl data that isn't sampled
Search Console shows a sample. Logs show every request. The standard cuts, verifying Googlebot by reverse DNS, and a pipeline that doesn't expire.
2026-08-12Field data decides, lab data diagnoses
Why a green Lighthouse score can still fail Core Web Vitals, working at the template level, and the four usual suspects on WordPress healthcare sites.
2026-07-22Structured data for practices, and what AI engines actually read
MedicalClinic and Physician JSON-LD, two validators that disagree in useful ways, and the entity work that gets a practice cited by AI Overviews.